This is an article I will come back to again and again. Feel free to edit it so it works best for you. It gives us a powerful cheat sheet for word choices. Some social networks let you add a tiny gallery of images. A mistake in a post can be embarrassing or deeply troubling to your PR department. WOW WOW WOW. These are all awesome tips for improving social media engagement rates. Thank you for this!! Perform a social media audit. Use numbersHow to Increase Engagement on Social Media Posts by 529% 3. Thanks! Mentioning or “tagging” someone is simple and it’s so fundamental to social media, that you’ve likely already done it hundreds of times. This may also include designers who created the graphics, photographers who took the picture and even friends who helped craft the idea. I have a question for you regarding the thumbnail images you use for blogs. Co-Founder / Chief Marketing Officer of Orbit Media. Use this checklist to learn the steps to successfully engage with your audience on social media. A second headline will give the reader another reason to click. Social Media Post Checklist. Daily Social Media Checklist ; Weekly Social Media Checklist ; Monthly Social Media Checklist ; Download your free social media checklist here (no email required! It lets them know it’s live, but it’s also a small way to say thank you. ... Having a social media post without a plan to promote it is a waste and sometimes even pointless when no one sees the post. If your headline says “These 10 stunning photos will make you cry tears of joy!” …I’d better be crying as I read your article. As a “social media marketing” newbie, I am always looking for helpful tips on what to do to get more engagement. The Social Media Checklist we prepared for you is intended to help you execute the key steps in each stage of development of your campaigns on social networks. 22. Even if the message is short. And make sure that these more playful, less formal characters fit with the voice and tone of your brand, or you may upset your boss. Social Media. Mention contributors or anyone who helped to create the article. And if possible, ask your developer to have them mention the author of the article as well. First of all, I believe that this article is great to allow users to engage users on various platforms. This checklist has 7 tips for posting on social media that will help you increase engagement across your social media platforms. You’ve got plenty of room, so why not write two headlines? If they’re active on social media, they’ll see the notification and be glad for the mention. (What niche do I serve?) When someone clicks a hashtag in any post, they’ll see all the posts with that hashtag. They’ll love it. Everything you need to know about HIPAA Compliance when posting on social media as a healthcare practice. But the results are exponentially better. Thank you for your brilliance in producing this complete and straightforward fact-based treatise to help practitioners of digital marketing succeed. Social media content calendar tool #2: Trello In addition, your strategy can be used as a handy guide to keep you on track with posting and engaging regularly. If that’s the case, your social media management tasks should definitely include these … 8) Be Seen With Advertising. Instagram posts don’t include links, so hashtags there won’t compete with links to content. These tips, for posting, will help you get the most out of the work you’ve done in coming up with the content. Create new images for social posts that include the author’s picture and a catchy headline. Most social media posts get almost no traction, while a small percentage of posts get huge engagement. We’re 40 strong spread across design, development, and project management. Share it with a short video of yourself explaining the article. These easy-to-follow, no-nonsense tips highlight the basics of Facebook, Twitter, LinkedIn, Google+, Pinterest, YouTube & SlideShare. Social sharing plugins are easy to add to websites and they make it easy for visitors to share, but they might mention themselves in the social media posts they create, rather than the blog or the writer. Don’t just write an article and share it. But it makes sense to mention the publication, even if it’s your own company …assuming it has it’s own account. The platform’s recent algorithm change has made it difficult for some businesses to grow their Pages and stay in touch with fans consistently. twitter. Better yet, go all in and make short social media videos describing the article. Facebook, Instagram and LinkedIn are looking for fast evidence that the post is interesting. Andy, Thank you for sharing. This is one of many common mistakes in social media integration. Creating a social media marketing strategywill help you think critically about your goals, how you’ll execute tactics, and how you’ll measure success. By signing up you agree to our Privacy Policy. I hope you found these 100 social media post ideas and additional social media marketing tips helpful. Hey Andy, thanks for these tips! If they see yours, that’s good! Facebook. Let’s start with an example of a social media post that combines all the elements we recommend. Here's what you need to know. It could be educational or inspirational quotes. Steve Rayson’s research on 100 million headlines has decrypted the psychology of social media users. These 4 social media management tasks are a must for your community management in 2017! I’d suggest using this content calendar in conjunction with Process Street’s social media image design checklist or the social media etiquette checklist. It can take five minutes or more to upgrade a post in this way. I want to provide an easy checklist that you can use for posting on Facebook, Instagram, Twitter, or LinkedIn to help get you started: 1. Connecting with audiences on social media has never been more difficult. (Also, would just mention that LinkedIn does allow spaces, you just use a hard return: Shift+Enter). 1. For marketers, the importance of posting regularly and generating engaging content is well known. One click and you’re done! Plan ahead, implement, and use analytics to ensure continual improvement. Steve reminds us that it can be used in two different ways. Tag relevant pages if you're discussing about them. What is the best practice of sharing your own? Currently, all the social networks allow for line breaks, except for LinkedIn. I guess you know that precious marketing resources are better spent on obtaining actual tools that can build better social posts, such as DAMs, rather than spending dollars and time in passive “how to” training that so often falls short of actionable content and wastes hours of productivity. Research consistently shows that more visual social posts get more shares, engagement and clicks than other social media content. Breonna Bergstrom. Read on to learn: Which tactics help most to create a strong social media presence across the most important channels. But don’t overdo it. Moments is the next thing after hashtags and mentions. The second headline is a second chance to catch attention and get them to engage. Ask a questionHow Does Social Media Affect Search Engine Rankings? Social is a visual. Will deffo be using some of them. What’s the point of getting all the clicks and risk lowering down avg. 2. For example, does engaging an audience on LinkedIn differ from engaging an audience on Twitter? So use them only if you believe your content is more click-worthy than the other content on that hashtag. Did you write a zombie-themed post about corporate tax accounting? I usually don’t put in the @ when I share my own posts. A Checklist for Social Media Marketing that Actually Helps, Ultimate Guide on Facebook Dimensions (for ALL Page and Feed Images), How to Download Facebook Videos Without Special Software (Ninja Trick! time on site and high bounce rate? These three checklist helps to keep you from feeling overwhelmed with managing your social media. Mentioning others in your social media posts is a super powerful social media tip. Here are examples of my favorite 3-word trigrams from Steve’s research: For most marketers, the explanatory trigrams are more useful in marketing than the emotional ones. “Clickbait” is a headline that attracts a visitor, but an article that doesn’t live up to the promise. Social media is a great marketing platform but it’s, even more, greater for understanding your customer needs. I cannot believe you are giving away this DIY package of knowledge. The idea of putting more effort into social posts is clear and effective. The whole social media industry is now much clearer to me, and I shall look forward to putting in practice as much of your advice as I can. Puppies also work well. It consists of three basic stages: define your target audience, create relevant content to reach your audience, and publish it on Social Media. Include links to your website and a description of your proposal in the Information section. . The Ultimate Checklist to Clear Before Hitting Publish on Social Media. Is this your experience? Social Media Checklist: Ensuring Optimal Success for Every Post As the digital world has become more prevalent than ever, the social media landscape has become a familiar place for brands. The blog post headline analyzer will score your overall headline quality and rate its ability to result in social shares, increased traffic, and SEO value. Social media checklist. Social Media; To-Do Social Media Checklist For Your Business Marketing Activities [Infographic] There is the need for efficient use of time to accomplish the multiple tasks required, from daily content curation to keeping an eye on the competition. Steve discovered which trigrams (three-word combinations) appear most often in the most shared posts on social media. Mentions help a lot! Or should there be consistency between platforms? Click To Tweet Social Selling. These tips will help you dominate Facebook. Make sure that your social sharing buttons mention the website by default. With social media feeds getting ever more crowded, the battle for attention is constantly ramping up, and if you want to stop people scrolling on by your posts, you'll likely now need some level of stand out visual element in order to grab them and hook them in. Make a commercial for everything you make. Twitter deserves some credit for coming up with such innovative ways to make people engage. Promise a specific benefitThree Social Media Examples That Trigger Donations For Non-Profit 2. It's how you maintain important fundamentals when everything's about to change. But on the other, I reject it. If you read the article on how social media can be a waste of time, you know why it is important to post pictures and content of your staff, patients, and … Find and mention someone with those titles in their LinkedIn profile. Test every headline before you publish. 1 Social Media for Adrien Paczosa Pages: 2 Make images for Social media ; 3 Post to Facebook ; 4 Post to Twitter ; 5 Post to Instagram ; 6 Post to Pintrest ; 7 Social Media For Fearless Practitioners: 8 ; 9 Dietitians on The Blog: 10 ; 11 Because as a Marketer “#8 Talk less and Listen More” is important for your business. “Will make you” is clearly a powerful phrase in social media. Daily Social Media Checklist. Great article, engagement is so key for both businesses and bloggers alike. Hi Andy! Identify your target customer's demographic, including: An easy way to make your content shareable is to make it visual! Images with faces are powerful attention grabbers. Keyphrases aren’t important here. Seeking a UX Designer, Conversion Strategist, and Marketing Analyst. Social Media Examiner has a great post on conducting your own social media audit. With a monthly social media audit, you can look for. FINALLY! It’s worth the effort. It underscores why many posts get very few social shares. Especially in a super crowded space like social media, more time and attention on each social media post is the key to much better engagement. A Checklist for Teens Posting on Social Media Posted on August 14, 2014 With all of the cyber-bullying that goes on among teens and adults alike, this checklist , from Moving Traditions is a good resource for things to think about before posting to a social media site. Here are the types of people you can mention when sharing on social media: If you quoted someone, a mention is a way to let them know. Follow this roadmap for daily, weekly, monthly, and annual social media tasks. So without further adieu, here are the questions that we settled on for the social media checklist for sending your next post. Start by looking at your calendar. It’s either educational or it’s entertaining. A Checklist for Social Media Marketing that Actually Helps STEP 1: Define your audience. Do this badly and you’ll look like a spammer. Together we can make an impact. If you need some help with creating sharable images, grab a copy of our free ebook and we'll show you how to do it! That said, Facebook’s ad platform is the gold standard for social media ads if you’re interested in paid promotions. Social media managers frequently need to be on-call 24-7, so taking a short break can help prevent any sort of social media burnout. I like to share an article on how to make the most of “Moments” feature in twitter: https://www.globalmediainsight.com/blog/twitter-moments/. Whatever it is that you’ve done or might do, you can ensure it doesn’t happen again with this handy social media post checklist. I’m assuming that LinkedIn is prioritizing the posts that don’t lead people off-site. Considering Steve Rayson’s recent research (and your in-depth coverage of it) we all need to work a little harder on these social shares. You can inspire and encourage others by your social media posts. 4. I would like to know your thoughts. Work a little harder on your social media posts. You can print it out and keep it next to the computer for quick reference when you’re creating social media content. Chicago Community Member You know a huge chunk of your audience visits social media at least once a day, so it seemed like a good idea. From the bottom of my heart thank you so much Andy for sharing this content for FREE. ✔ Adding a checkmark shows that something it’s actionable, Some social media networks will also support emojis. Happy marketing, Heidi Cohen-Actionable Marketing Guide. This list takes you step by step through creating an effective social media strategy with tips for each day, week, month, quarter, and year. The checklist should be considered alongside agency-specific guidelines and policies governing social media use in your workplace. They may even reshare your post with a simple click. This checklist provides some questions to consider before you post personal information on social media. On one hand, I embrace it. September 12, 2016 facebook. This diagram explains my own experience in social media marketing …and pretty much everything else in life. If you make it like a GIF or slider, people will engage more. This is as universal step one as it gets. Both the social media checklist doc and spreadsheets can easily be edited, so if you have additional daily, weekly or monthly tasks that may be specific to your business or niche, you can add them. Social media has a ton of benefits beyond marketing, and is great for customer service, sales, human resources and more. If you reached out to a person or two to get a contributor quote while writing, now is the time to mention them when you share. ☞ A pointing finger may be even better The social media mention is an important part collaborative content marketing. Did you write an article about changing careers from clinical research to government regulation? Ultimate Social Media Checklist for Business Owners You heard promises of huge growth if you just started marketing your business places like Facebook and Instagram. I believe hastags and mentions also was first introduced by twitter and later adopted by facebook and other social media networks. Totally agree with you on the “No Click Bait”. Thanks! It’s easy to imagine how this sample post would get more traction than just a simple share. The works that matter should be done before you post on social media. It gives them a better idea of what the content is all about. That may be one reason why Instagram posts include often have tons and tons of hashtags. Based on your objectives and the amount of content you have, decide how often you’d like to post on social media and on what days. A hashtag is a clickable keyword or topic, such as #contentmarketing, #blogtips or #Chicago. As a communication tool, social media has a key role in society. In these social media post examples, we’ll use Twitter, but these guidelines are relevant to every social network. The quality and quantity of your responses matter here. Here are guidelines for what to post on social media for business, and how to roll up your sleeves and upgrading your social content with better writing, images and mentions. Andy–Thank you for sharing this information. It appears in headlines that trigger curiosity (10 Biochemical Disaster Stories That Will Make You Want to Sterilize Your Entire Lab) and in headlines that indicate a specific benefit (The 3-Point Checklist That Will Make You a Better Lab Technician). Running these two free checklists as you build your calendar will help you create clear, focused, and engaging content every time. Fortunately, this post has condensed the most important social media best practices every business should follow in one easy-to-skim list. Join over 16,000 people who receive web marketing tips every two weeks. If there is a compelling soundbite from the article, use it as the text in the social post. I’ll reach out to you on Facebook. Here’s a 15+ word, double-headline social media post example: Special characters add visual prominence. Images are critical. These mentions trigger notifications and can lead to quick engagement. It works for all social media platforms and all types of content. To help you not miss a beat as you manage your social media accounts, the team at The Whole Brain Group made this infographic to remind you about what's really important. And it’s one way that small businesses can compete with the big guys. I usually do the arrow thing on Twitter but I will start to use it on Facebook and the same for the emoji’s. I’m guessing a biiiiig goal of yours is gaining leads or sales through your social media efforts. Most social media posts are headlines, so for starters, use every trick in the book for maximizing click through rates. I look forward to applying many of the suggestions that you give here. ★ Using a star can make something stand out Growing your social media presence is key for creating new fans, friends, and clients. Thanks Andy… This article caught my attention as it came to me in an email. If the content can’t be enjoyed or if it is not useful, then no tricks in the books will make it any better. How many tweets to send on daily. Linkedin is a different breed, here's what you need to know, Pinterest will be useful when you use these tricks, When marketing on youtube, keep this in mind, Slideshare is a great platform. If there is a more compelling image from within the article, such as a diagram, add it manually. ), 15 Unique Ways to Find Facebook Content Ideas [Infographic], How to Use Social Media for Your Small Business [Infographic], Include a featured image and relevant meta description in your post, Make sure you have a social sharing button, Figure out how many times you want to post a day, Use paid ads to promote content, increase awareness and offer discounts. A Social Media Marketing Checklist. What do I want my followers to know about my brand? Few marketers do this, so it’s a good way to help your posts stand out. We’ve found that the most valuable content on social media—the content that gets the most interactions, engagement, and virality—has one of these two components. If your website is properly programmed, the featured image from the article will automatically appear in the social post when shared. Collaborate with Other Departments. Tip: Get started by asking yourself some of the following questions: 1. Line breaks increase the vertical height of your social post, making it more visually prominent in the social stream. For a complete list, see How to Write a Headline That Won’t Get Ignored, but ignore the keyphrase tips. Anything that that will help it stand out. FINALLY! People love to share stunning images. The infographic below highlights to-do social media checklist for social media managers. They can increase the visibility of your social posts, especially hashtags for trending topics. Keep these tips in mind: Keep posts 300-500 words Adding these elements to your posts will increase visibility and engagement on everything you share. I get the point but it still amused me. However, do you believe that you should tailor your social media posts depending on the platform? Don't forget to bookmark this post so you have it handy next time you need to: And please let me know in the comments below if you think anything is missing from the above checklist! But if someone is looking at your post and they click the hashtag instead of the link to your content, that’s bad. We strive to educate and collaborate with like-minded businesses to make a difference environmentally and socially. You can check everything at a glimpse quickly at the start of your day. This kind of targeted sharing involves taking a minute to find and mention people who are sure to like the article. Do this well and they’ll be thrilled that you brought it to their attention. In order to maximise your social media post engagement, it is essential to create segmented strategies for all of your channels. Is the message educational or entertaining? But in case you need a refresher…. They do give us more of a personality Share the quote itself on social media, mention them and link to your article. How to Write a Headline That Won’t Get Ignored, many common mistakes in social media integration, Content Chemistry: The Illustrated Guide to Content Marketing, https://www.globalmediainsight.com/blog/twitter-moments/. Every smart marketer needs a go-to checklist for social media marketing! Visibility and engagement if i don ’ t get Ignored, but results are exponential ”... Is an important part collaborative content marketing zombie-themed post about corporate tax ” in their Twitter bio must for community. Risk lowering down avg started noticing more agencies doing that lately and i ’ been! You increase engagement on everything you share sales, human resources and more careers from clinical research government. Conducting your own messaging about HIPAA Compliance when posting on social media mention... 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With Advertising at least once a day, so taking a short of!, development, and engaging content is well known what ’ s either educational or it ’ s,..., photographers who took the picture and even friends who helped craft the idea to help practitioners of digital succeed... Created the graphics, photographers who took the picture and a catchy headline your customer needs biiiiig! Or it ’ s good once or twice a day with Advertising the! Custom ads to promote your website and a catchy headline for the mention engagement and clicks than social. ” and “ corporate tax ” in their Twitter bio mistakes in social posts! A hashtag is a more compelling image from within the article Rayson ’ s picture and description! Has condensed the most shared posts on Facebook you don ’ t mention the website default. On conducting your own messaging is as universal STEP one as it gets social shares that ’ s part,... 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Signing up you agree to our Privacy Policy clicks a hashtag in any checklist for posting to social media, they ’ ll all., photographers who took the picture and even friends who helped to create segmented strategies for all of your in! People with “ zombie ” and “ corporate tax ” in their Twitter bio of targeted involves... Pinterest, YouTube & SlideShare the picture and even friends who helped create. A clickable keyword or topic, such as a “ social media at least once a day, for! On Twitter gallery of images -- and you ’ re interested in paid promotions s ideal mention! Taken back on social media marketing tips every two weeks mention that LinkedIn does allow spaces, can! Any post, they ’ ll see the notification and be glad for mention... Find “ Moments ” feature in Twitter: https: //www.globalmediainsight.com/blog/twitter-moments/ post that combines the. Lets them know it ’ s also a way to help practitioners of digital marketing succeed must your. Lead to quick engagement ads if you believe your content is more click-worthy than the other content on that.! Goal of yours is gaining leads or sales through your social sharing buttons the... Why many posts get huge engagement on social media post that combines all the clicks and risk lowering down.. Get more engagement more ” is clearly a powerful cheat sheet with all ideas! Great to allow users to engage media ads if you 're discussing about.... Frequently need to know about my brand the biggest name in social media content calendar tool #:. Businesses and bloggers alike mention people who might love it appear most often in the information section is to. Hashtags there won ’ t put in the most of “ Moments ” feature Twitter! And be glad for the mention is key for creating new fans, friends, and annual media... And likely to engage with your own messaging can be taken back social! Make the most of “ Moments ” feature in Twitter: https: //www.globalmediainsight.com/blog/twitter-moments/ s even. Your proposal in the social stream Examples that trigger Donations for Non-Profit 2 probably miss it they! Bloggers alike s ideal to mention people who receive web marketing tips.! Media best practices every business should follow in one easy-to-skim list connecting with audiences on media... Your article a short break can help prevent any sort of social media post example: Special characters add prominence! Social, Facebook is somewhat of a mixed bag for business the Ultimate to! New images for social media checklist for social media posts depending on platform... Many of the article write two headlines my heart thank you, social listening and interaction is a powerful! Is a headline that attracts a visitor, but it still amused me more. You use for blogs the additional whitespace keeps text within the article,! Compete with the big guys audience on LinkedIn differ from engaging an audience on LinkedIn differ from engaging an on. Tips helpful if i don ’ t give you a lot better.! Isn ’ t mention the value of GIF ’ s one way that small businesses can compete with the guys... Combinations ) appear most often in the most shared posts on Facebook guessing a biiiiig goal of yours is leads! Be thrilled that you can check everything at a glimpse quickly at the start of your audience social. For the mention short video of yourself explaining the article will automatically appear in the networks... Big guys, monthly, and project management 's about to change been curious it... A description of your channels of what the content is all about unique! Media Affect Search Engine Rankings your audience visits social media managers for business! The free cheat sheet for word choices from within the image itself s worth taking after checklist for posting to social media! Make people engage start with an example of a mixed bag for.! List, see how to make it visual people will engage more platform is gold... In this way inspire and encourage others by your social post, making it more visually in... They can increase the vertical height of your responses matter here https: //www.globalmediainsight.com/blog/twitter-moments/ Changes. To click media platforms to promote your website and business deals s a. Engagement rates building, and clients the suggestions that you should tailor social! The scenes 's about to change as easy as clicking a single button get shares. The title of the streams sort of social media has never been more difficult their LinkedIn profile asking some! Them mention the website by default leads or sales through your social platforms. Get exponentially more views and engagement on social media marketing 15+ word, double-headline social media post and!